SEO - Search Engine Optimization Trends in 2018

There are quite good amount of interpretation and references I found for the most recommended SEO trends in 2018 for getting top keywords ranking spot at Google. Now, Google is quite enough smart and he knows how to deal with quality and spam website or web-pages.

• Voice Search

Now, it’s a digitalized world and almost each and every one from us across the globe are using more and more smartphones, iphones and other digital assistance rather than traditional personal computer for their needs or requirement. It is because; they are cost-effective and fast in the comparison of desktop computer which you can’t carry each and every time from anywhere. So, here we must focus voice search to sustain in digital marketing world.

• Link Building

Link building still matters a lot and still, it is second most ranking factor in SEO but you need to do it properly without violating search engine’s algorithm e.g. Google Panda, EMD and more etc.

• AI and Machine Learning [RankBrain]

In October 2015, Google had introduced Artificial Intelligence and Machine Learning also known as RankBrain. Now, it’s a third most ranking factors in SEO for getting top ranking position at Google’s SERPs. RankBrain uses artificial intelligence and machine learning to identify the most relevant search results as per the typed queries at Google SERPs themselves.

• User Experience

• Mobile First Index

• AMP [Accelerated Mobile Pages]