SEO Ranking Factors 2019

Google is using 200 ranking factors in SEO for any type of sites in their algorithms.

And it’s  not necessary to master all of them though you can go through Google 200 Ranking Factors in a depth for kind information.

It would be always a good idea to do the most recommended and preferred SEO ranking factors in 2019, here they are:
  1. Content
  2. Backlinks
  3. Anchor Text
  4. Page Speed
  5. Fully Crawable Page
  6. RankBrain (AI)
  7. Mobile Friendly Layout
  8. E.A.T (Expertise, Authoritative and Trustworthy)

Content

Search engines and social networks are now able to identify quality content quite easily.
For example, Google is using AI (Artificial Intelligence), Ranking Algorithms etc. Even social networking sites (Facebook, Linkedin, Twitter and YouTube etc.) are now capable to analyse and boost quality content.

  • Uniqueness

Content must be unique from your competitors. No more place for duplicate content. Content must fresh and unique in terms of anything it is. Google and social media sites are now able to judge content uniqueness quite easily with their own algorithms and policy.

  • Thorough

Thorough content attract people attention more than incomplete written content. Specially Google always appreciate those websites who provide complete answer for someone’s queries. So make sure, your content is thorough and complete.

  • Useful

Content must be useful and interesting that satisfy user questions or queries for whatever they are looking for at Google SERPs. It would be really important to write helpful, interesting and engaging content in your website’s pages and blogs etc.

  • Structured

Organised and structured contents are comfortably readable that generates huge interest in users mind to read.

Structured content helps reader to get his questions or queries answers faster.

Writing content into parts using heading, subheading, bullets and numbering etc. helps Google to better understand your content that impacts keywords ranking top with huge traffic.

  • Rich Media

If possible then use rich media ( pictures, videos, and infographics etc.) in your content that gives user instant information fast rather than text content for whatever the content is all about. Rich media content grab more user attention than textual content.

Fully Crawable Page

Now, it is very clear and important to develop website’s pages fully crawable and indexable by search engine.

Pages which are blocked by robot.txt doesn’t allow Google for crawling and indexing a website. It can hurt site’s visibility and it’s ranking too.

So, make sure that your website’s are easily crawable and indexable by using url inspection tool in Google search console.

Mobile Optimised Site
Backlinks
Anchor Text

Site Loading Time

Keywords Placing

  • Meta Tags
  • Page Titles
  • Page Content

Google RankBrain (AI)

  • Search Intent Match
  • Pogo Sticking

E.A.T (Expertise Authoritative and Trustworthy)


Location: India

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