Instant Loading AMP Pages from Your Own Domain, A Support Rolled Out by Google

Google will now support AMP web search results for instant loading AMP pages from  your own domain instead of google.com/amp url. Confirmed by Google on April 16, 2019.

Recently, Google has rolled out support in Google search’s AMP web results (blue links) for instant loading AMP pages from your own domain via linking to signed exchanges that display the publisher’s own domain whenever content is instantly loaded via Google Search.

Signed Exchange is basically a file format  and new feature of the web enabled by the IETF web packaging specification that allows web browser to trust a document if it belongs to original url.

Signed exchanges also allow us to use first-party cookies, storage to customize content and simplify analytics integration. Now AMP page will appears under your url instead of the google.com/amp url.

Learn more at GWCB.

Location: India

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