Off Page SEO Strategy, Steps and Techniques in 2018

There are tons of off page seo strategy, steps and techniques for that we can opt for as per our requirement and all. But it depends completely on the assigned project means what type of project it is and where are their target audiences. As now, we are living in fully digitalized world of technology where digital marketing has became the most important necessity for any businesses or services provider across worldwide.

Each and every search engine optimizer knows the importance of off-page search engine optimization and it benefits for getting rankings and traffics both. So, for a successful online web promotion, it is important to analyze the basic points and its requirements for a particular assigned project before starting the off page seo. During my 3.5 years of expertise in digital marketing industry, I have notice few points and recommendation for developing a successful off page seo strategy to get maximum responses in terms of keywords ranking and traffics from off page activities.

Off Page SEO Strategy:

• Identify Demography and Psychographics

For moving ahead for online web promotion, it is important to identify the target audience’s demography and psychographics that includes audience interests, activities, opinions and their geographical location etc.

• Identify Technologies and Platforms

If we are able to do little bit of research on today’s popular and most preferred technologies, platform or devices (mobile or desktop etc.)of our target audience, they are using to search on internet would be more and more beneficial in terms of developing best content marketing strategy and generating relevant traffics that impacts ranking.

• Identify Best Content Marketing Strategy

With no doubts, content is king. So content marketing strategy must be unique, engaging, relevant and to the point for what the target audience are looking for. Today’s we have so many available resources online that doesn’t ask for money for publishing content including rich media (videos, images or photos etc). e.g. Quora, WikiHow, Medium, WordPress, Blogger, Tumblr and more etc.

• Identify Relevant and Available Resources Online

It’s mandatory to find out the most relevant available resources online that is relevant to whatever we are targeting for a particular projects and it is because now, search giant like Google gives more preferences for those who are getting responses from the most relevant resources available online that can includes relevant social networks, blogs, forums etc.

• Identify Best Possible Link Building Strategy

As we all now know that there are so many link building strategy out there in the digital marketing world but before going ahead for link building, it would be better to identify the best possible link building techniques that suits for a particular assigned project.

And one more thing for that we must be aware of that is Google’s ranking algorithm to keep in mind especially for link building because Google are using so many ranking algorithms that can harm or penalized websites or web-pages that violate their algorithm guidelines during link building.

Off Page SEO Steps and Techniques:

There are so many off page seo techniques out there in today’s digital marketing arena but it is very important to identify the best one first and it is because of search engine’s algorithm updates that changes suddenly. So before going ahead with off page seo, we must try to adapt the most recommended, acceptable and demanding off page seo activities. So, here I have highlighted few off-page seo steps:

• Business Listing
• Social Media
• Social Bookmark
• Guest Post
• Review Post
• Question Answer
• Blog Post & Comment
• Article Submission
• Press Release Distribution
• Classified Ad-Post
• PPT Submission
• Social Sharing
• Video Sharing
• Info graphics Sharing

All above the points for doing off-page seo in 2018 to get keywords ranking are called link building in seo that still matter a lot. Apart from these seo steps, there are so many steps but it’s important to stick with the most recommended off-page seo trends, strategy and its available internet technologies.